PROJECT-SPECIFIC PRIVACY DOCUMENTATION

WHO IS CONDUCTING THE SURVEY?

The MI Travel Counts survey is being conducted on behalf of the Michigan Department of Transportation (MDOT) and the Southeast Michigan Council of Governments (SEMCOG) by Resource Systems Group, Inc. (RSG). RSG conducts market research on behalf of public and private sector clients using software applications, smartphones, websites, surveys, computers, tablets, and other means of collecting data (collectively, “Research Tools”). The data RSG collects is governed by this privacy policy.

In the event of a conflict between the terms of the project-specific documentation below and the terms of RSG’s privacy policy, the terms in the project-specific documentation below will govern.

WHAT ARE WE COLLECTING?

RSG will be collecting and using certain personal information from you for this survey, including:

• Travel information: For example, information about trips you make including precise locations, travel time, and travel mode.
• Demographics: For example, race, ethnicity, and household income to ensure that the survey sample reflects the population of the survey region.
• Your household makeup: For example, who is in your household and your relationship to these household members including marital status and gender identity of you and your spouse/partner.
• Contact information: For example, an e-mail address or phone number for sending survey reminders and distributing gift cards.
• Computer settings: For example, screen size to optimize the survey for your device and your computer’s IP address and user agent string to identify your device when interacting with the survey.

RSG is committed to protecting the confidentiality, integrity and security of your personal information. We will not disclose or share personal information we collect from you except as required by law or described in this project-specific documentation and our privacy policy.

HOW ARE WE USING THIS DATA?

RSG, MDOT, and SEMCOG will use your data to:

• Understand statewide travel patterns and behaviors.
• Help MDOT and SEMCOG propose practical transportation investments and prioritize the improvements that best fit the needs of Michigan.
• Develop future traffic forecasts to be used in metropolitan transportation plans, studies required by the National Environmental Policy Act, and for specific projects. 
• Evaluate transit improvements, evaluate transportation equity and evaluate proposed transportation policies.  Emergency response planning, and economic development.
• Contact you about the status of your survey and provide support.
• Contact you to provide a financial incentive for completion (if applicable).

WHO WILL WE SHARE THIS DATA WITH?

RSG will share your data with:

• Michigan Department of Transportation (MDOT).
• Southeast Michigan Council of Governments (SEMCOG), a metropolitan planning organization partnering for collection in southeast Michigan.
• An e-mail automation software provider to issue e-mails for this survey.
• A call center to conduct survey support.
• A printing firm to print and mail survey materials.
• A gift card vendor to issue survey completion gift cards.

RSG’s privacy policy does not apply to the practices of companies that we do not own or control, or to individuals that we do not employ or manage.

WHAT FINANCIAL INCENTIVES ARE OFFERED FOR PROVIDING THIS INFORMATION?

• Upon your completion of the entirety of this survey, RSG will provide you a gift certificate valued at $10 – $30, depending on how you complete the research tool, the scarcity of information concerning your demographic group, and the priorities of MDOT and SEMCOG. This reward represents RSG’s good-faith estimate of the value of your information to MDOT and SEMCOG, as calculated using (a) historical evidence regarding the value of data in similar surveys and (b) the budget the client has given us for this project.
• Please see Section VIII of our Privacy Policy for more information about RSG’s financial incentives.

YOUR PARTICIPATION IS VOLUNTARY.

The parties above agree that the participants in each project are volunteers, offering their participation freely, without pressure or coercion, and without promise or expectation of compensation from RSG.

CAN YOU CHANGE YOUR MIND?

Yes. You may remove your consent or exercise your data rights by submitting a Data Privacy Request through our secure system.